College of Engineering Unit:
The Growth Forge software, originally created and managed by BRI Associates, is used as a consulting supplement to assist businesses and investors in modeling and evaluating business strategies. The software includes a Market Segmentation Import Tool that enables users to upload external data to determine and predict SOM (Share of Market) for use in market segmentation and financial analysis. However, the current process requires users to manually format their data into a structure suitable for the Growth Forge software to consume.
This project is comprised of a new feature to extend the existing Market Segmentation Import Tool to allow users to interact with 3rd party sources of Market Data directly by choosing their 3rd party data source and dataset, constructing custom queries to receive the desired data, and automatically mapping the resultant data into the required format.
